KCD's visual fashion shows are partnering with accessories line Swarovski. This digital platform showcase provides detailed collection material for partnering brands. Close up and high resolution images, a runway show and a video designer preview are included. This is a great way for Swarovski to reach a wide audience all around the world! The images with be embeddable and downloadable for the audience and include designer inspiration videos. You can really get a feel for the collection and how it was started. It is a more personal way for someone to see a collection.
“Swarovski has a proud heritage of embracing innovation and technology, not just in design but across our communication channels too,” said Nadja Swarovski
http://www.wwd.com/fashion-news/fashion-scoops/kcds-digital-fashion-shows-partners-with-kcd-6839444
To watch the introductory video for this collection:
http://www.accessoriesmagazine.com/65874/swarovski-launches-digital-accessory-showcase-today
I wrote about a similar unique presentation method so it was interesting to read about what Swarovski is doing to incorporate this. Loved the video!
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