Monday, April 22, 2013
Swarovski Digital Fashion #9
KCD's visual fashion shows are partnering with accessories line Swarovski. This digital platform showcase provides detailed collection material for partnering brands. Close up and high resolution images, a runway show and a video designer preview are included. This is a great way for Swarovski to reach a wide audience all around the world! The images with be embeddable and downloadable for the audience and include designer inspiration videos. You can really get a feel for the collection and how it was started. It is a more personal way for someone to see a collection.
“Swarovski has a proud heritage of embracing innovation and technology, not just in design but across our communication channels too,” said Nadja Swarovski
http://www.wwd.com/fashion-news/fashion-scoops/kcds-digital-fashion-shows-partners-with-kcd-6839444
To watch the introductory video for this collection:
http://www.accessoriesmagazine.com/65874/swarovski-launches-digital-accessory-showcase-today
Monday, April 15, 2013
Tory Burch Lookbook #8
I really enjoy going to my favorite designer's websites and looking through their lookbooks for the season. It is a fun way to see the clothing on a person and how the designer put each piece together into one cohesive look. I was on Tory Burch's website and decided to click on her Spring 2013 lookbook. The backdrops are gorgeous as well as the clothing and accessories put together. The colors are fun, bright and it makes you want to be in that destination. I love the direction of Tory Burch's bohemian chic look for Spring 2013. There are classic styles with an easy, feminine but bohemian touch.
There are even videos to make it more interactive. You can really see and enjoy the clothing. With each slide in the lookbook, you can click a link that says "shop this look" and it will direct you right to where you can buy the whole outfit!
Monday, April 8, 2013
Trunk Show #7
I have never attended a trunk show before! At Rebecca Minkoff's trunk show this past summer, champagne was given out and a lucky winner was given one of her handbags as well as a free gift with every purchase. I would love to go to trunk shows of my favorite designers to network and really see merchandise up close and personal. I think it is a fun, interesting way for designers to display their new designs. It also gives a feeling of exclusivity like you aren't just going into a department store and purchasing her new collection; you are at a special event seeing her designs in a new light.
Tuesday, April 2, 2013
Rebecca Taylor Spring 2013 #6
Rebecca Taylor Spring/Summer 2013 Runway Show
Rebecca Taylor is one of my favorite designers. She uses amazing fabrics with fun colors and patterns.
These are a few of my favorite looks. Before her show Rebecca Taylor stated "I'm really a hippie at heart". Her line was inspired by a summer spent in the city so her clothes are a bit more urban inspired this season. Her clothes can be worn with such ease and they are young and fun. The bright Spring colors are very happy and I would wear every single look from this runway show!
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